Business & Strategy Skill
Brand Strategy Framework
Audit and build a brand's identity with five academic frameworks (Brand Onion, Trust Equation and JTBD) producing a scored assessment instead of guesswork.
$15
Catalog · topic
Business & Strategy
Decide with a method, not a hunch. Market sizing, competitive analysis, pricing models and the thinking tools we lean on under pressure.
The discipline is method before opinion: the facts go on the table first, the judgement comes after. These are the same approaches large consultancies use, scaled down to a decision a small business can actually make this week.
12 skills
Who this shelf is for
- Founder sizing a market with a guess instead of a method
- Owner planning a launch with no structure behind it
- Operator who needs a clear read on competitors, not a gut feeling
Where to start
There is no kit; start with the decision in front of you. Validating demand? Begin with Market Sizing Analysis. Launching? Start with Launch Strategy.
Skills 12
Business & Strategy Skill
Competitive Landscape
Map who you're up against and where the white space is, with Porter's Five Forces, Blue Ocean and positioning frameworks.
$15
Business & Strategy Skill
Employment Contract Templates
Create employment contracts, offer letters, and HR policy documents following legal best…
$15
Business & Strategy Skill
Internal Comms
Write internal corporate communications with tone calibration.
$15
Business & Strategy Skill
Launch Strategy
Plan a product launch, feature announcement, or release strategy.
$15
Business & Strategy Skill
Market Sizing Analysis
Size any market with TAM, SAM and SOM from three cross-checked methods, numbers investors actually trust.
$15
Business & Strategy Skill
Mental Models OS
Orchestrate decision-making with 80 mental models organized as a lattice model selection…
$15
Business & Strategy Skill
Risk Metrics Calculation
Calculate portfolio risk metrics including VaR, CVaR, Sharpe, Sortino, and drawdown analysis.
$15
Business & Strategy Skill
SaaS Finance Metrics
Turn raw revenue data into a one-glance health picture across seven canonical metrics, MRR/ARR, LTV/CAC, Magic Number, Rule of 40, NRR/GRR, Burn Multiple and Quick Ratio.
$15
Business & Strategy Skill
Startup Financial Modeling
Build 3-5 year startup financial models with cohort revenue, layered costs and runway that hold up in investor diligence.
$15
Business & Strategy Skill
Startup Metrics Framework
A stage-aware playbook for the startup metrics that actually decide your fate, with exact formulas and benchmark ranges.
$15
Business & Strategy Skill
Team Composition Analysis
Design the right team structure, hiring plan, compensation and equity, mapped role-by-role to revenue milestones.
$15
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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Frameworks instead of hunches, what is actually inside?
Working decision structures: Market Sizing Analysis, Competitive Landscape, Launch Strategy and Brand Strategy Framework. Each one forces the inputs on the table before the opinion forms.
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Is market sizing useful for a small business?
Most useful there, big companies buy reports, small ones bet their runway. The skill scales the method down: local market, real constraints, a number you can defend to yourself.
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Do these help with pricing decisions?
Yes: pricing sits where strategy meets psychology, and the shelf covers the strategy side: positioning, willingness-to-pay logic and the trade-offs between models, before any number goes on a page.