Brand Strategy Framework
Audit and build a brand's identity with five academic frameworks (Brand Onion, Trust Equation and JTBD) producing a scored assessment instead of guesswork.
Forged from real client work, proof attached. Pick a piece or take the whole system.
Browse the full catalog → Browse ready-made kits → Build your own set →Turn raw revenue data into a one-glance health picture across seven canonical metrics, MRR/ARR, LTV/CAC, Magic Number, Rule of 40, NRR/GRR, Burn Multiple and Quick Ratio.
SaaS Finance Metrics turns raw revenue data into a one-glance financial health picture built on seven canonical metrics: MRR/ARR, LTV/CAC, Magic Number, Rule of 40, NRR/GRR, Burn Multiple, and Quick Ratio. It pulls from your sales and payments tables, computes every metric with industry-benchmarked decile thresholds, and renders a color-coded dashboard plus a Monday email snapshot a founder can read in 30 seconds. It also adapts the pure-SaaS template for service/agency models by adjusting gross margin and accounting for prepaid, negative cash-conversion-cycle businesses.
Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
Inside the run · no black box
Seven numbers tell you whether a recurring-revenue business is healthy. They are computed from one live source, scored against published benchmarks, and rendered as a dashboard you can read in thirty seconds.
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Monthly financial health summary for the founder
Recomputing unit economics after renewals, churn, or expansion
Investor decks needing Rule of 40, Magic Number, and NRR
Measuring the revenue impact of a pricing change
Cohort retention reporting by signup month
Embedding aggregate finance metrics into customer-facing reports
Drag time forward. Watch what stays.
Forever
That's what owning means.
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See your full financial trajectory at a glance: seven KPIs, color-coded green/yellow/red
license: perpetualCut decision fatigue with a Monday snapshot that surfaces only what needs attention
license: perpetualAvoid demoralizing false alarms with 3-month rolling averages and sector-aware benchmarks
license: perpetualSpot revenue concentration risk and under-invested growth before they bite
license: perpetualsubscriptions expire · deeds don't
Pick a piece up. Watch it work.
All seven metric formulas with definitions and benchmark thresholds
6 parts · one working system · ships instantly by email
For SaaS and service-business founders and operators who need trustworthy, benchmark-grounded financial health metrics without building a finance stack from scratch.
then this was forged for you.Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
Yes, and explicitly so: the template is adapted for service and agency models by adjusting gross margin and accounting for prepaid, negative cash-conversion-cycle businesses. The seven metrics stay the same; the thresholds get read through your model.
They are pulled from your sales and payments tables into a materialized finance-snapshot view that refreshes weekly. Seven metrics are computed against decile benchmark thresholds, then rendered as color-coded dashboard tiles plus a Monday email a founder reads in thirty seconds.
No. It computes health metrics: MRR/ARR, LTV/CAC, Rule of 40, NRR, from revenue data. Invoicing, tax, and ledger reconciliation are out of scope; it runs alongside your accounting software, not instead of it.
By email right after purchase: ready to run, downloaded instantly, no setup wait.
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.