Business & Strategy Skill
Brand Strategy Framework
Audit and build a brand's identity with five academic frameworks (Brand Onion, Trust Equation and JTBD) producing a scored assessment instead of guesswork.
$15
Startup Metrics Framework
A stage-aware playbook for the startup metrics that actually decide your fate, with exact formulas and benchmark ranges.
A stage-aware playbook for tracking and optimizing the metrics that actually decide a startup's fate, from pre-seed product-market fit through Series A. It gives you precise formulas and benchmark ranges for unit economics, retention, and cash efficiency, then tells you which 5-7 metrics to obsess over at your specific stage instead of drowning in fifty vanity dashboards.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Business & Strategy
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Tracking 50 metrics loosely is the documented failure mode; 5 to 7, chosen by stage and business model, is the cure. Each one gets an exact formula, a vanity filter, and a review cadence wired to whether it leads or lags.
- Identifies the business model first (SaaS, marketplace, consumer, B2B), because the metric set differs at the root: NRR and Quick Ratio for SaaS, GMV, take rate and liquidity for marketplaces, DAU/MAU and retention curves for consumer, win rate and pipeline coverage for B2B.
- Selects 5-7 core metrics by funding stage and refuses the rest: pre-seed tracks retention and engagement and ignores CAC, seed adds MRR growth and baseline unit economics, Series A adds NDR, Burn Multiple and Magic Number, because tracking 50 metrics loosely is the documented failure mode.
- Defines each metric with its exact formula and a vanity filter: total users without retention, page views without engagement and downloads without activation are excluded, and every metric kept must be actionable.
- Calculates unit economics with fully-loaded inputs: CAC includes sales salaries, tools and overhead, LTV runs through gross margin and churn, and the pair is judged against the 3x ratio and the 12-18 month payback line.
- Separates leading from lagging indicators and wires the review cadence around it: activation rate and signup velocity reviewed weekly as early warnings, MRR and churn reviewed monthly as outcomes, with the AARRR funnel used to locate the single biggest conversion drop worth fixing.
- Formats the investor view: each metric presented as current value plus trend plus benchmark context, matched to what the next round actually screens for at that stage.
One power source. 6 lines out.
startup-metrics-framework · core
core active · 6 lines
- ✓ choosing the right core
Choosing the right core metrics for your current funding stage
- ✓ calculating cac, ltv, pa…
Calculating CAC, LTV, payback period, and LTV:CAC ratio
- ✓ measuring saas health with
Measuring SaaS health with NDR, magic number, and quick ratio
- ✓ tracking burn multiple and
Tracking burn multiple and runway for capital efficiency
- ✓ mapping the aarrr funnel
Mapping the AARRR funnel to find your biggest conversion leak
- ✓ building an investor met…
Building an investor metrics dashboard for monthly updates
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
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Focus on actionable metrics instead of misleading vanity numbers
license: perpetual -
Benchmark every number against stage-appropriate targets
license: perpetual -
Spot churn and efficiency problems before they show up in revenue
license: perpetual -
Present metrics the way VCs expect to see them
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Universal formulas for MRR/ARR, growth rate, CAC, LTV, and payback
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Founders and operators who want to track the few metrics that drive decisions and present them credibly to their board and investors.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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We are pre-seed with barely any revenue. Is a metrics framework premature?
No, the framework is stage-aware by design. It includes focus lists from pre-seed onward, where the relevant metrics are product-market fit signals and early retention, not Rule of 40. The core promise is picking the 5-7 metrics that matter at your stage instead of building fifty dashboards.
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The formulas for CAC and LTV are a Google search away. What does this add?
Three things the search result lacks: benchmark ranges per funding stage so you know if your number is good or alarming, business-model-specific metric sets (SaaS NDR and magic number, marketplace liquidity and take rate, consumer K-factor), and the discipline of which metrics to ignore as vanity.
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Does it connect to my analytics and pull the numbers automatically?
No. It is a framework of formulas, benchmarks, and stage-by-stage focus lists, not an integration. Collecting the data and wiring dashboards stays in your analytics stack; this tells you what to measure, how to calculate it, and what range to expect.
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How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
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One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
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Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.