Growth & CRO Skill
A/B Test Setup
Plan, design, or implement an A/B test or experiment.
$15
Churn Prevention
Reduce churn, build cancellation flows, set up save offers, recover failed payments, or…
Churn Prevention is a complete SaaS retention system that tackles both voluntary churn (customers choosing to leave) and involuntary churn (failed payments). It designs cancel flows with exit surveys and dynamic save offers matched to each cancellation reason, builds proactive health scoring to catch at-risk accounts before they ever click cancel, and sets up dunning sequences that recover failed payments. Because involuntary churn is often the easiest 30-50% to win back, this is frequently the fastest revenue you can reclaim.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Growth & CRO
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Customers leave through two doors: the cancel button and the failed card. Each gets its own machine here, from reason-matched save offers to decline-aware dunning, all measured with honest denominators.
- Splits churn into its two machines first: voluntary (customer cancels, typically 50-70% of total) and involuntary (payment fails, 30-50% and usually the easier fix). Each gets a separate pipeline.
- Builds the cancel flow as a fixed five-step sequence: trigger, exit survey (5-8 single-select reasons), a dynamic save offer matched to the stated reason, a clear confirmation, and a post-cancel reactivation path. No dark patterns, the cancel option stays visible.
- Maps offer to reason instead of blanket discounting: too expensive gets 20-30% off for 2-3 months, low usage gets a 1-3 month pause, a missing feature gets the roadmap and a workaround, technical issues escalate straight to support.
- Scores account health 0-100 from weighted signals (login frequency 30%, feature usage 25%, support sentiment 15%, billing health 15%, engagement 15) and fires proactive interventions below 60, before the customer ever clicks cancel.
- Runs the dunning stack for failed payments: card-expiry pre-alerts, smart retries by decline type (soft declines retried over 7-10 days, hard declines go straight to a new-card request), and a 4-email sequence from a friendly day-0 alert to a day-10 final notice.
- Measures with honest denominators: save rate per cancel session, offer acceptance rate, pause reactivation rate, dunning recovery rate, and churn cohorts by tenure and channel, including whether a saved customer was still active 30 days later.
One power source. 6 lines out.
churn-prevention · core
core active · 6 lines
- ✓ building cancel flows with
Building cancel flows with exit surveys and save offers
- ✓ optimizing existing cancel
Optimizing existing cancel flows to raise save rates
- ✓ setting up dunning and f…
Setting up dunning and failed-payment recovery
- ✓ health scoring to flag a…
Health scoring to flag at-risk accounts early
- ✓ proactive retention inte…
Proactive retention interventions before cancellation
- ✓ pause, downgrade and rea…
Pause, downgrade and reactivation paths instead of full cancel
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
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Recover failed payments that silently cancel accounts: often the easiest churn to fix
license: perpetual -
Save 25-35% of cancel sessions with reason-matched offers, not blanket discounts
license: perpetual -
Catch at-risk customers weeks earlier with a weighted health score
license: perpetual -
Protect lifetime value without dark patterns that breed bad reviews
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Five-step cancel flow design (trigger, survey, offer, confirmation, post-cancel)
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
SaaS and subscription businesses that want to cut churn, recover failed payments and lift retention without resorting to manipulative tactics.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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Does this plug into my billing setup for the failed-payment side?
The dunning and recovery logic is built around standard subscription events like a failed charge and retry, so it maps onto a provider such as Stripe. You connect it to your billing flow rather than replacing your payment processor.
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Won't save offers just teach customers to bluff a cancel for a discount?
That is exactly why the offers are matched to the stated cancellation reason instead of a blanket discount for everyone. A price objection and a missing-feature objection get different responses, so you are not handing money to people who would have stayed anyway.
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Will this stop churn if people leave because the product falls short?
No, retention mechanics slow the bleed but they cannot mask a product that does not deliver. The exit surveys surface that reason, and the fix for it lives in your roadmap, not the cancel flow.
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How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
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One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
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Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.