Growth & CRO Skill
A/B Test Setup
Plan, design, or implement an A/B test or experiment.
$15
Referral Program
Create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
A complete playbook for turning happy customers into your cheapest acquisition channel through referral and affiliate programs. It covers program design, incentive sizing, fraud prevention, and viral-loop optimization, backed by a viral-coefficient model that tells you whether your program drives compounding growth or simply supplements other channels. From trigger moment to reward fulfillment, every step is measured and tuned.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Growth & CRO
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Why do most referral programs quietly die? Wrong incentive, wrong moment, no fraud plan. This one starts from LTV math, asks at genuine peak moments, and instruments every leg of the loop.
- Establishes the economics first: customer LTV, current CAC from other channels, and whether the product is naturally shareable. Then decides referral (customers, small rewards, high trust) versus affiliate (creators, commissions, more management) or a hybrid of both.
- Identifies the trigger moments where asking actually works: right after the first aha moment, after a milestone, after a glowing support interaction or a high NPS score. A referral prompt in mid-onboarding is rejected as irritation.
- Sizes the incentive with the formula: maximum reward equals LTV times gross margin minus target CAC. Defaults to double-sided rewards (the Dropbox and Uber pattern) because the new user's incentive is the engine of the loop.
- Builds fraud prevention into the design, not after launch: rewards pay out only after the referred user completes a qualifying action, device and IP fingerprinting catches self-referrals, daily caps and anomaly flags catch farming.
- Instruments the full loop and computes the k-factor: invites sent times acceptance rate times activation rate. Each leg gets its own fix: one-click sharing for volume, personal messaging for acceptance, a tailored welcome for activation. The weakest link gets the work, because a 10 percent gain there compounds across the whole loop.
- Runs the launch checklist (landing page, email templates, tracking, terms, fraud rules, full flow test) and then tracks referred customers as their own cohort, since they typically show higher LTV, lower churn and refer onward at a higher rate.
One power source. 6 lines out.
referral-program · core
core active · 6 lines
- ✓ designing a customer ref…
Designing a customer referral or affiliate program from scratch
- ✓ choosing between single-…
Choosing between single-sided, double-sided, and tiered incentive structures
- ✓ sizing the maximum reward
Sizing the maximum reward you can afford from LTV, margin, and target CAC
- ✓ preventing self-referral…
Preventing self-referrals, referral rings, and reward farming
- ✓ picking trigger moments
Picking trigger moments at peak customer satisfaction for higher share rates
- ✓ modeling viral coefficient
Modeling viral coefficient (k-factor) and optimizing the weakest loop step
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
-
Lowers acquisition cost by activating word of mouth as a tracked channel
license: perpetual -
Protects the reward budget with layered fraud detection and qualifying actions
license: perpetual -
Maximizes conversion with double-sided incentives and well-timed prompts
license: perpetual -
Turns referral performance into a measurable funnel you can A/B test and improve
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Referral vs. affiliate decision guide with B2B/B2C and ticket-size fit
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Growth and marketing teams that want to build a referral or affiliate engine that compounds acquisition without bleeding budget to abuse.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
-
Does this fit a B2B service business, or only consumer apps?
The referral-vs-affiliate decision guide explicitly covers B2B/B2C and ticket-size fit, and incentive sizing is computed from your own LTV, margin, and target CAC. The structures change with the model; the method does not.
-
How does it know what reward size I can actually afford?
An incentive-sizing formula derives the maximum reward from LTV, margin, and target CAC, then compares six reward types against it. The viral-coefficient (k-factor) model separately tells you whether the program compounds growth or merely supplements other channels.
-
Will it run the program for me: tracking links, payouts, dashboards?
No. It is the design playbook: incentive structures, layered fraud prevention, launch checklists, and email sequences. The tracking platform and payout infrastructure are separate tooling you pick and operate.
-
How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
-
One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
-
Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.