Growth & CRO Skill
A/B Test Setup
Plan, design, or implement an A/B test or experiment.
$15
Popup CRO
Create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.
A conversion-focused playbook for popups, modals, slide-ins, exit-intent overlays, and announcement banners that capture leads without annoying visitors or hurting brand perception. It pairs trigger strategy (scroll depth, exit intent, click, behavior) with persuasion psychology and respect-the-user rules, so every interruption earns its place. The result is more email signups, recovered carts, and promotions claimed, without the dismiss-and-leave penalty.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Growth & CRO
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
A popup either earns attention or burns trust, and the difference is timing, format, and restraint. Every trigger, frequency cap, and line of copy is chosen from evidence, then measured against benchmarks.
- Reads .claude/product-marketing-context.md if present, then establishes the popup's single purpose (email capture, lead magnet, discount, exit save, announcement), current performance, and the traffic mix it will face.
- Selects the trigger from evidence, not habit: 25-50 percent scroll depth for content engagement, exit intent for last-chance offers, click-triggered for lead magnets (zero annoyance, highest conversion), 30-60 second delay instead of instant fire, and behavior triggers like pricing-page visits for high-intent segments.
- Matches format to intrusiveness: center modal for high-value offers, slide-in when content must stay readable, banner for site-wide announcements. Mobile gets bottom slide-ups instead of full-screen overlays, which also stay inside Google's interstitial guidelines.
- Writes the copy to a tight budget: a benefit-driven headline around 7 words, a subhead that kills the main objection ("No spam, ever"), one first-person CTA ("Get My Discount"), and a neutral decline. Guilt-trip decline copy is rejected because it triggers reactance.
- Sets the frequency and targeting rules: maximum one popup per session, dismissals remembered for 7-30 days, converted users excluded, checkout flows excluded, and offer matched to page context.
- Wires up measurement against benchmarks (email popups 2-5 percent, exit intent 3-10, click-triggered 10 plus): impressions, submissions, immediate-close rate and time to close, then runs trigger and copy variants as A/B tests.
One power source. 6 lines out.
popup-cro · core
core active · 6 lines
- ✓ exit-intent offer to save
Exit-intent offer to save an abandoning visitor
- ✓ scroll-triggered newslet…
Scroll-triggered newsletter capture on long-form content
- ✓ click-triggered lead mag…
Click-triggered lead magnet delivery
- ✓ first-purchase discount…
First-purchase discount popup for e-commerce
- ✓ announcement banner for
Announcement banner for a time-limited promotion
- ✓ less-intrusive slide-in…
Less-intrusive slide-in for support or secondary CTA
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
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Higher capture rates by matching the trigger to user intent and timing
license: perpetual -
Protected brand perception with easy dismiss, frequency caps, and no dark patterns
license: perpetual -
Mobile conversions that respect Google interstitial guidelines
license: perpetual -
Clear measurement of impression, conversion, and close rates to keep improving
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Trigger strategy guide: time, scroll, exit-intent, click, page-count, behavior
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Marketers, growth teams, and e-commerce or SaaS operators who want popups that convert while keeping users and brand goodwill intact.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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Does this assume a specific popup tool or platform?
No. The trigger strategy, copy formulas, frequency caps, and exclusion rules are implementation-agnostic: they describe what to show, when, and to whom, and you configure that in whatever popup or banner software you already run.
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How does it capture leads without driving visitors away?
By matching the trigger to intent: exit-intent for abandoners, scroll depth for engaged readers, click triggers for explicit interest. Easy dismissal, frequency capping, respectful decline copy, and Google's mobile interstitial guidelines are baked in, so the interruption earns its place instead of taxing every pageview.
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Will a popup rescue a page that doesn't convert?
No. A popup captures intent that already exists: it can't fix a weak value proposition, confusing layout, or slow page underneath it. If the page itself is the problem, that's page-level CRO work; the popup comes after.
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How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
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One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
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Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.