Growth & CRO Skill
A/B Test Setup
Plan, design, or implement an A/B test or experiment.
$15
Form CRO
Optimize any form that is NOT signup/registration including lead capture forms, contact…
An expert playbook for optimizing any non-signup form: lead capture, contact, demo request, application, survey, or checkout, to maximize completion rate while still capturing the data that matters. It applies behavioral models like the Fogg Behavior Model, the Zeigarnik effect, and loss aversion to every field, label, and button. Each recommendation comes with estimated conversion impact and a clear priority.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Growth & CRO
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
Every field on a form costs completions, and this skill knows the math. It audits each one with three questions, restructures the order so commitment builds, fixes validation and errors, and rewrites the submit button into a value promise.
- Identifies the form type (lead capture, contact, demo request, quote, survey, checkout) and pulls the current state: field count, completion rate, mobile/desktop split and exactly where people abandon.
- Audits every field with three questions: can we operate without this data, can we get it from another source, can we ask it later. Any "yes" means the field goes. Cutting a phone field alone is typically worth 5-10% more completions.
- Restructures the order so commitment builds: easy fields first (name, email), sensitive ones last (phone, company size). Forms past 5-6 fields get split into steps with a progress indicator and state persisted on back navigation, so no one loses their answers.
- Fixes labels, validation and errors: always-visible labels (placeholders are examples, never labels), inline validation when leaving a field, and specific error messages placed next to the field that never wipe what the user typed.
- Rewrites the submit button from "Submit" to action plus value ("Get My Free Quote") and plants trust microcopy around it: a privacy line, the expected response time, "takes 30 seconds".
- Hands the prioritized issue list to testing: every fix ships with an issue/impact/priority tag and is measured against field-level drop-off data, not gut feeling.
One power source. 6 lines out.
form-cro · core
core active · 6 lines
- ✓ auditing a lead form that
Auditing a lead form that has high views but low completions
- ✓ deciding which fields to
Deciding which fields to cut, keep, or make optional
- ✓ splitting a long form into
Splitting a long form into a multi-step flow with a progress bar
- ✓ rewriting weak submit bu…
Rewriting weak Submit buttons into action-and-value CTAs
- ✓ fixing inline validation
Fixing inline validation, error messages, and mobile keyboard types
- ✓ building a/b test hypoth…
Building A/B test hypotheses for field count, layout, and trust elements
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
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Lift completion rates by removing friction field-by-field: one cut can add 5-10% completions
license: perpetual -
Keep users moving with progressive disclosure and progress indicators that reduce abandonment
license: perpetual -
Turn vague forms into conversion engines with value-first copy and trust signals
license: perpetual -
Get a prioritized fix list with impact estimates instead of guesswork
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Field-by-field optimization guide for email, name, phone, company, and free-text fields
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Marketers, CRO specialists, and product teams who want more qualified submissions from their forms without sending more traffic.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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Does this work with my form builder, like Typeform, HubSpot or a custom form?
Yes, it is principle-based and builder-agnostic, so the field, sequencing and friction advice applies wherever your form lives. You implement the changes in whatever tool you already use.
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If I cut fields, won't I lose data the sales team actually needs?
The point is cutting fields that do not earn their friction, not the ones that qualify a lead. You keep what your team acts on and drop what only lowers completion, often raising both volume and quality.
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Does this also handle signup forms or bring me more traffic?
No, signup and registration flows belong to signup-flow-cro, and traffic is an acquisition problem. This squeezes more qualified submissions out of the form views you already have.
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How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
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One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
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Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.