Content Strategy

Plan a content strategy, decide what content to create, or figure out what topics to cover.

Helps you plan content that drives traffic, builds authority, and generates leads by being searchable, shareable, or both. It maps topics to the buyer's journey, structures pillar-and-cluster hubs for topical authority, and scores ideas across customer impact, content-market fit, search potential, and resources so you invest in the few topics that matter most.

$15 one-time
Add to a kit →

Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in

  • Type Skill
  • Category Content & Video
  • Delivery Email · instant
  • License One-time
Run preview
forgehouse, content-strategy

Inside the run · no black box

See the actual work before you buy it.

Random topic lists are not strategy. Working from voice-of-customer research and six ideation sources, the planning loop builds pillars, maps keywords to buyer stages and scores every idea on a weighted four-factor matrix.

  1. Gathers 4 context blocks before planning anything: business goals and ideal customer, voice-of-customer research (pre-sale questions, sales objections, support ticket themes), current content state and resources, and the competitive landscape.
  2. Classifies every candidate piece as searchable, shareable or both, in that priority order: searchable content captures existing demand with intent-matched structure, shareable content creates demand through novel insight, original data or counterintuitive takes.
  3. Identifies 3 to 5 content pillars from four directions (product-led, audience-led, search-led, competitor-led), then maps each pillar into a hub-and-spoke cluster of interlinked subtopic articles.
  4. Maps keywords to buyer stages using modifier patterns: 'what is' and 'how to' for awareness, 'best' and 'vs' for consideration, 'pricing' and 'reviews' for decision, 'templates' and 'tutorial' for implementation.
  5. Mines 6 ideation sources for topics with evidence attached: keyword exports, sales call transcripts, survey responses, Reddit and Quora threads, competitor content gaps, and recurring sales and support questions.
  6. Scores every idea on a 4-factor weighted matrix (customer impact 40 percent, content-market fit 30, search potential 20, resource cost 10) and ships the output as pillars plus a priority topic table plus a cluster map showing how everything interlinks.
Use cases · what happens when you plug it in

One power source. 6 lines out.

content-strategy · core

core active · 6 lines

  1. Deciding what topics to cover and what to write about next

    ✓ deciding what topics to
  2. Building content pillars with supporting cluster articles

    ✓ building content pillars
  3. Mapping keywords to awareness, consideration, decision, and implementation stages

    ✓ mapping keywords to awar…
  4. Mining call transcripts, surveys, and forums for content ideas in the customer's own words

    ✓ mining call transcripts
  5. Prioritizing a backlog with a weighted four-factor scoring template

    ✓ prioritizing a backlog w…
  6. Identifying decaying content worth refreshing instead of writing new

    ✓ identifying decaying con…
Benefits · what you walk away with

Yours to keep.

Drag time forward. Watch what stays.

Forever

That's what owning means.

The rented stack

ai writing tool: subscription

expired · access lost

analytics suite: subscription

expired · access lost

design platform: subscription

expired · access lost

(nothing left)

Your forge

  1. Concentrates effort on the 20% of topics that produce most of the results

    license: perpetual
  2. Builds compounding topical authority through interlinked hub-and-spoke clusters

    license: perpetual
  3. Lowers acquisition cost by growing organic traffic instead of relying on paid

    license: perpetual
  4. Turns one pillar into multiple channel formats, cutting production cost while extending reach

    license: perpetual

subscriptions expire · deeds don't

What's included · the full manifest

Everything in the box.

Pick a piece up. Watch it work.

Searchable vs shareable framework with concrete content-type playbooks

part 01 of 06 · in the box

6 parts · one working system · ships instantly by email

Who it's for

This wasn't forged for everyone.

  • Not for you if you'd rather rent a tool than own one.
  • Not for you if you want someone else to run your stack.
  • Not for you if you're happy guessing.
Still here? Good.

Marketers and founders who need a research-backed plan for what to publish, in what order, and why.

then this was forged for you.

Works with

Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.

  • Claude Native format
  • ChatGPT Adapts via open standards
  • Gemini Adapts via open standards
  • Cursor Adapts via open standards
  • Copilot Adapts via open standards
Questions · still in the air

Catch what's on your mind.

the air is clear. nothing between you and the forge.
catch a spark: the forge will answer

  1. Do I need keyword export data to use it, or can it start from nothing?

    It can work from your business and audience context alone, and gets sharper when you feed it keyword or research data. Either way the output is a plan for what to publish and in what order.

  2. Does it just rank topic ideas by search volume?

    No, each idea is scored across customer impact, content-market fit, search potential and resource cost, so a high-volume topic you cannot serve loses to a relevant one you can. Volume is one input, not the verdict.

  3. Does it write the pillars and clusters, or only map them?

    It plans the pillars, clusters and buyer-journey mapping, while the actual drafting is a separate copywriting step. The plan sets you up to rank over time, but it does not move rankings on its own.

  4. How is it delivered?

    By email right after purchase: ready to run, downloaded instantly, no setup wait.

  5. One-time or subscription?

    A one-time purchase; no subscription or hidden fees. VAT (20%) is included.

  6. Can I get a refund?

    As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.