E-commerce & Payments Skill
Billing Automation
Build automated billing systems for recurring payments, invoicing, subscription lifecycle, and…
$15
Pricing Strategy
Design pricing that captures value instead of just covering cost, across packaging, value metric and price point.
An expert SaaS pricing and monetization engine that designs pricing to capture value instead of just covering cost. It walks you through the three pricing axes: packaging, value metric, and price point, and grounds every recommendation in willingness-to-pay research rather than guesswork. The result is a tier structure that converts, expands, and survives a price increase.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category E-commerce & Payments
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
What would your customers actually pay? Most teams guess, or copy a competitor's page. This skill runs the research, Van Westendorp, MaxDiff, value metrics, and builds the tiers from what the numbers say.
- Starts with the business context: product type, current pricing, conversion rate, ARPU, churn, and whether the motion is self-serve or sales-led.
- Runs willingness-to-pay research: Van Westendorp's four questions to find the acceptable price band, MaxDiff to rank which features customers actually value.
- Picks the value metric, the thing you charge for, by testing one rule: as a customer uses more of it, do they get more value?
- Designs the tier structure (Good, Better, Best) from the research scores: table-stakes features in every tier, high-utility differentiators reserved for upper tiers.
- Decides freemium versus free trial based on the product's virality, time to value and price point, including the credit-card-upfront conversion trade-off.
- Plans the rollout: an anchored pricing page layout, a price testing method, and a grandfathering strategy for raising prices without a churn shock.
One power source. 6 lines out.
pricing-strategy · core
core active · 6 lines
- ✓ designing good-better-be…
Designing Good-Better-Best tier structure from scratch
- ✓ running van westendorp p…
Running Van Westendorp price sensitivity surveys
- ✓ choosing the right value
Choosing the right value metric (per-seat, usage, transaction)
- ✓ planning and communicating
Planning and communicating a price increase
- ✓ deciding freemium vs free
Deciding freemium vs free trial vs hybrid
- ✓ building an enterprise c…
Building an enterprise Contact Sales tier
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
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Price between the next-best alternative and perceived value, not at cost-plus
license: perpetual -
Capture 25-50% more revenue from underpriced plans backed by research
license: perpetual -
Reduce decision paralysis with a clear recommended-tier anchor
license: perpetual -
Raise prices without churn using grandfathering and value-tied strategies
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
Value-Based Pricing framework with the value-capture ladder
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Founders, product leads, and growth teams setting or revising pricing for self-serve, sales-led, or hybrid SaaS products.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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Does this work for sales-led or usage-based pricing, or only self-serve tiers?
It covers self-serve, sales-led, and hybrid SaaS, including an enterprise Contact Sales tier and value-metric selection across per-seat, usage, and transaction models. The Good-Better-Best structure is one output, not the only one.
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How does it decide a price point instead of just guessing a number?
It grounds recommendations in willingness-to-pay research, walking you through Van Westendorp PMC/OPP/IDP/PME analysis plus MaxDiff and Gabor-Granger methods. The price lands between your next-best alternative and perceived value, not at cost-plus.
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Will it run the pricing survey and collect responses for me?
No. It designs the Van Westendorp survey, gives you the analysis framework and sample output, but fielding the survey and gathering respondents is your work. It then interprets the data you bring back.
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How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
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One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
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Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.