Advertising Skill
Ad Creative
Generate, iterate, or scale ad creative headlines, descriptions, primary text, or full ad…
$15
Google Ads STAG Restructure
Split an overloaded Google Ads campaign into Single Theme Ad Groups for tighter budget and Quality Score.
A methodology for restructuring any Google Ads account into STAG, Single Theme Ad Groups. When one campaign carries six or more different themes, budget control and optimization weaken, one theme's spend starves another, and ad relevance drops. This splits each theme into its own campaign with its own budget and Quality Score signal, builds a three-level negative-keyword list (account, campaign, ad group), and enforces phrase match over broad. It follows a five-step flow with an approval gate before any change is applied.
$15 one-time
Add to a kit → Prices include 20% VAT. · Forged on real agency work · one-time, no lock-in
- Type Skill
- Category Advertising
- Delivery Email · instant
- License One-time
Inside the run · no black box
See the actual work before you buy it.
One campaign holding six themes cannot be budgeted or optimized cleanly. STAG untangles it into focused, independently measurable campaigns, with an approval gate before anything goes live:
- Analyzes the current account, pulling performance, search terms and quality scores to see how themes are tangled together
- Maps every ad group to its true theme and proposes one campaign per theme
- Builds the restructure plan with a three-level negative-keyword list and phrase-match keywords for each new campaign
- Pauses at an approval gate so you review the full plan before any change is written to the account
- Applies the approved structure and verifies each new campaign has its own budget, keywords and negatives in place
One power source. 6 lines out.
google-ads-stag-restructure · core
core active · 6 lines
- ✓ splitting an overloaded
Splitting an overloaded campaign that holds many unrelated themes
- ✓ cleaning up an account w…
Cleaning up an account with low ROAS or near-zero conversions
- ✓ stopping wasted spend fo…
Stopping wasted spend found in a search-terms report
- ✓ building a structured th…
Building a structured three-level negative-keyword list
- ✓ giving each theme its own
Giving each theme its own budget and Quality Score signal
- ✓ bringing match-type disc…
Bringing match-type discipline to an account drowning in broad match
Yours to keep.
Drag time forward. Watch what stays.
Forever
That's what owning means.
The rented stack
ai writing tool: subscription
expired · access lostanalytics suite: subscription
expired · access lostdesign platform: subscription
expired · access lost(nothing left)
Your forge
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Tighter budget control because each theme funds itself
license: perpetual -
Higher Quality Scores from clean, theme-focused ad groups
license: perpetual -
Less wasted spend through a layered negative-keyword list
license: perpetual -
A clear, measurable account structure instead of one tangled campaign
license: perpetual
subscriptions expire · deeds don't
Everything in the box.
Pick a piece up. Watch it work.
The STAG single-theme restructuring methodology end to end
6 parts · one working system · ships instantly by email
This wasn't forged for everyone.
- Not for you if you'd rather rent a tool than own one.
- Not for you if you want someone else to run your stack.
- Not for you if you're happy guessing.
Advertisers and PPC managers whose Google Ads accounts have ballooned into overloaded campaigns that are hard to budget and optimize.
then this was forged for you.Works with
Universal by design: these run in any AI. Delivered in the open Agent Skills + MCP format (native in Claude); ChatGPT, Gemini, Cursor and Copilot adapt the same files their own way.
- Claude Native format
- ChatGPT Adapts via open standards
- Gemini Adapts via open standards
- Cursor Adapts via open standards
- Copilot Adapts via open standards
Catch what's on your mind.
the air is clear. nothing between you and the forge.
catch a spark: the forge will answer
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Will this touch my live campaigns automatically?
No. It plans the restructure and stops at an approval gate; nothing is created or changed until you sign off. Write operations only happen after approval.
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Why phrase match and not broad?
Broad match invites irrelevant searches that waste budget and dilute Quality Score. Phrase match keeps each theme focused, which is the whole point of single-theme ad groups.
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When is this overkill?
For a routine single-bid tweak. This is a structural refactor for accounts where one campaign carries many themes; a one-off micro-optimization does not need it.
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How is it delivered?
By email right after purchase: ready to run, downloaded instantly, no setup wait.
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One-time or subscription?
A one-time purchase; no subscription or hidden fees. VAT (20%) is included.
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Can I get a refund?
As a digital product, it can’t be refunded once downloaded. That’s why we show exactly what’s inside and who it’s for, right here.